Every ACRA-registered business already has a trust profile on Scam.SG. Enter your business name or UEN to see your maturity band and what is on record across the four TrustScore pillars.
The four TrustScore stages
FOR THE BUSINESS OWNER
Your business page is already visible in search results. Claim it for free in minutes.
Scoring domains & metrics
Authentication
Verifies that a business is who it says it is, using publicly available registration and ownership records.
Reputation
Aggregates feedback and regulatory signals to gauge how a business is perceived and whether it has run into trouble.
Branding
Looks at how consistently a business presents itself online, which correlates with legitimacy and long-term investment.
Digital Footprint
Evaluates the quality and health of a business’s online presence beyond social media.
The TrustScore process begins with comprehensive data collection, where information is gathered from multiple reliable sources. These include user-generated reviews, public records, and digital behaviour patterns. For example, data from Singapore government watchlists can help flag entities with potential fraud indicators. The use of open datasets and transactional data further strengthens this initial evaluation layer by providing broader context and verification signals.
TrustScore is calculated using a broad range of trust and risk indicators across business legitimacy, reputation, digital presence, transparency, and behavioural signals.
Our AI engine continuously analyses official records, publicly available information, and observable behavioural patterns. Scores are dynamically updated as new data becomes available.
Why it matters
TrustScore serves as a pivotal metric in the digital ecosystem, influencing a broad spectrum of stakeholders beyond just businesses and consumers.
For consumers, TrustScore acts as a reliable indicator of a company's credibility. A high TrustScore suggests that a business is dependable, encouraging consumers to engage in transactions with confidence. Conversely, a low TrustScore may deter potential customers, prompting them to seek alternatives. This dynamic underscores the importance of trust in consumer decision-making processes.
Businesses benefit significantly from maintaining a high TrustScore. It enhances their reputation, attracts new customers, and fosters loyalty among existing ones. A strong TrustScore can lead to increased sales and profitability, as consumers are more likely to purchase from companies they trust. Moreover, businesses with high TrustScores may find it easier to establish partnerships and secure investments, as trust is a critical factor in business relationships.
Claim your business profile free to see the actions that improve your TrustScore.
Claim My Business · FreeActionable guidance
TrustScore reflects what is on record across four pillars. These actions strengthen each one.
Authentication
Keep your ACRA details, registered address and business activities current, and claim your Scam.SG profile to confirm them.
Reputation
Respond to reviews on Scam.SG and other platforms, and keep licences and accreditations on file.
Branding
Use the same business name, logo and contact details across your website and social media.
Digital Footprint
Run your website on your own domain with HTTPS, and keep it and your search listings up to date.
Set the record straight
TrustScore Is Static
TrustScore is dynamic and reflects real-time signals. Continuous engagement and quality service are necessary to maintain or improve it.
Only Positive Reviews Matter
Negative reviews also play a role — they provide opportunities to address concerns and demonstrate commitment to customer satisfaction.
Solely Based on Review Quantity
Accumulating more reviews does not automatically raise TrustScore. Quality, recency, and authenticity matter just as much.
Only Affects Online Businesses
TrustScore impacts both online and offline businesses, drawing on datasets that span both operational domains.
Doesn't Influence Revenue
A higher TrustScore builds customer confidence, which often translates to sales. A low score can deter potential customers.
Improves Immediately After Fixes
Addressing issues is crucial, but improvements take time. Consistent positive interactions gradually raise the score.
Not Important in Niche Markets
Regardless of market size, TrustScore shapes customer perceptions — especially in tight-knit niche communities.
Businesses Have No Control Over It
Businesses control the quality of products, services, and interactions they offer — all of which shape TrustScore.
Frequently asked questions
Scam.SG's TrustScore is uniquely tailored to assess the authenticity of Singapore-based businesses & other entities. Unlike generic trust metrics, it incorporates localised data sources, considers regional scam patterns, and evaluates factors specific to the Singaporean market, providing a more accurate reflection of a business's trustworthiness within this context. Additionally, we employ proprietary algorithms that analyse various aspects such as business registration details, customer feedback, and online presence, providing a comprehensive evaluation tailored to the local context.